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Essential FAQs about tracking links

Navigating your possible queries.

  • A tracking link is a customized URL used to measure the performance of a specific marketing effort — a campaign, a post, a vendor, or a message. It lets creators and agencies see clicks, fans acquired, and the earnings those fans generate, instead of guessing which channel brought the fan.

  • With the creator's authorization, open Profile Settings in the creator's OnlyFans account. Scroll to the Subscription section and click 'Tracking links', then press 'Create New Tracking Link'. Assign a name, add the URL, and click 'Create Tracking Link' to finish. Use one link per source so the data stays comparable.

  • Agencies create a separate tracking link per source, vendor, and campaign, tag them, then compare cost against what each link returns in fans and earnings. OnlyMonster runs this across every creator in the roster, with Rolling or Double Attribution depending on how you credit a source.

  • Rolling Attribution credits all future earnings to the fan's most recent subscription link, which shows how your live traffic is performing now. Double Attribution credits every link a fan subscribed through: the first subscription carries all future earnings, while later ones track only new spend.

  • Yes. Shared Reports let you give a vendor or affiliate aggregated statistics on the traffic they sent — without individual fan data and without opening your full dashboard. You choose which metrics to share and can revoke the link at any time. Both sides see the same aggregated numbers, which helps prevent disputes over traffic quality.

  • Direct Traffic is the fans and revenue that arrived without a tracking or trial link. Traffic Metrics shows it as a separate line, so the fans you cannot attribute to a campaign are still visible rather than silently missing from your totals.

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